Greensboro, NC -- If you're a shopper, chances are you've spent plenty of time and money at a big-box store over the last couple days. But one of the world's most recognizable brands is leading the push for you to shop locally.
A group of local American Express employees led an effort called Small Business Saturday at Friendly Center on Saturday morning.
"Yesterday was Black Friday and we have Cyber Monday coming up," said Phil Driscoll, local vice president of customer service for American Express. "What we're trying to do ... is really to show our support for the small businesses that are out there employing people."
The company is trying to raise awareness and profits for local businesses. And if cardholders who shopped locally Saturday register their American Express cards online, they'll get a credit on their next statement.
While that's good incentive, some shoppers say they try to buy locally as much as possible.
"We just appreciate the fact that folks live here and they work here and that this where their lives are and that this is where they invest their money," said shopper Lauren Grubbs inside Toys & Co. "We really find here that we get a better quality product than we do anywhere else and we get a much better selection."
This Small Business Saturday marked the first time American Express has organized a national event like this one designed to boost local merchants.
WFMY News 2